Like Tesla cars and the ending of the Sopranos, Charlie Bigham ready meals seem to be rather divisive. On the one hand, people clearly love them: about 31m dishes were sold in the past year alone. On the other hand, they generate a heap of mockery. The critique seems to be that only a gullible idiot would shell out up to a tenner on an oven-ready fish pie, chilli con carne or – as one commentator once memorably labelled it – a tray of “Tory slop”.
Those critics will be sharpening their kitchen knives because Bigham, who is a kind of Tim “Wetherspoons” Martin for centrist dads, has just announced the launch of his Brasserie range: deluxe versions of his meals with prices that fetch up to … wait for it … £30! Thirty whole English pounds!
