
Trader Joe’s is known for high-quality, affordable produce and private label goodies. But many people don’t realize how popular the discount grocer is with older Americans.
Six-in-10 (61%) of Trader Joe’s shoppers are Gen X or boomers, while only 10% of Gen Z shop there, according to the Numerator. Trader Joe’s clearly understands its customer base, with these must-have finds for retirees this spring.