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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

YOU WONT BELIEVE: Ad tech platform cadent bought by private equity firm novacap - You Need To See This

Nick Troiano

Ad-tech platform Cadent agreed to be acquired by private-equity firm Novacap. Cadent had been owned by Lee Equity Partners.

Financial terms were not disclosed. Novacap principal Samuel Nasso will become chairman of Cadent, while Cadent’s management team, led by CEO Nick Troiano, remains in place.

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