Adam Neumann could soon be taking on his former company WeWork head on. Nearly four years after he was ousted from the coworking company, the controversial founder said his new venture, called Flow—which he describes as a "residential consumer-facing real estate company"—will either "compete or partner" with WeWork as he bets on the work-from-home trend continuing.
Neumann famously stepped down from WeWork following its botched first attempt at an IPO in 2019—a debacle that ultimately cost investors billions of dollars and thousands of employees their jobs amid concerns over corporate governance and reports of a toxic work culture. (WeWork has since gone public.) As part of his exit package, Neumann signed a noncompete and non-solicit agreement with WeWork—which expires in October of this year, Neumann said onstage Tuesday at the Fortune Brainstorm Tech conference in Deer Valley, Utah.
