With 35% of travelers seeking more nature and community-supporting tours, partners can tap into experience-led interest through Agoda's Eco Deals program in partnership with WWF
SINGAPORE, May 21, 2026 /PRNewswire/ -- Digital travel platform Agoda's 2026 Sustainable Travel Survey reveals a growing interest in travel experiences that create meaningful connections and tangible impact on local communities. In Asia, 35% of travelers express a desire for more tours and experiences that protect the environment and support local communities, surpassing the 26% who prioritize accommodations with recognized sustainability certifications. This trend underscores a growing preference for travel choices that feel purposeful and deeply connected to the destinations.
