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The Independent UK
The Independent UK
Lifestyle
Isabel Keane

SHOCKING: Amazon makes alexa free for all us prime members | Mind Blowing Facts

Amazon Prime
  • Amazon has made its generative AI assistant, Alexa +, free for all U.S. Prime members from 1 September at no extra cost.
  • The upgraded assistant handles conversational requests and complex tasks, including researching topics, organizing calendars and ordering takeaway.
  • Amazon reported double-digit growth in Prime memberships for Q2 2026, with shoppers trying Alexa + being over 25 per cent more likely to subscribe.
  • Revenue from Amazon's subscription services rose 12 per cent year-on-year to $13.7 billion.
  • The added perk comes as rival retailers such as Walmart and Dick's Sporting Goods expand benefits for their own paid loyalty schemes.

IN FULL

Amazon Prime members just got a huge new perk - here’s how to use it

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