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Benzinga
Benzinga
Business
Shanthi Rexaline

DARK SECRETS: Apple lures china iphone customers with deep discounts but sales stutter amid domestic weakness report - The Real Truth

China Apple Nasdaq Edison Lee Jefferies

Apple Inc.’s (NASDAQ:AAPL) iPhone 14 sales in China are taking a hit as consumers tighten their purse strings amid economic uncertainties.

What Happened: iPhone 14 sales in China, since its launch on Sept, 7 have declined about 33% compared to the sales of iPhone 13 models in a comparable timeframe, Jefferies analyst Edison Lee said in a recent note, according to Bloomberg. The high-end iPhone 14 models —  Pro and Pro Max — have also seen a dip in sales, the analyst said.

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