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Omar H. Fares, Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University

UNCOVERED: Apple s new vision pro mixed reality headset could bring the metaverse back to life - The Untold Story

The Apple Vision Pro headset is displayed in a showroom on the Apple campus on June 5, 2023, in Cupertino, Calif. (AP Photo/Jeff Chiu)

The metaverse — a shared online space incorporating 3D graphics where users can interact virtually — has been the subject of increased interest and the ambitious goal of big tech companies for the past few years.

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