
"There's never been a product like the Vision Pro." That's the assessment Apple CEO Tim Cook gave investors and members of the press on the company's earnings call last week. But it's what came after that which some people might find most interesting.
"And so we’re purposely bringing it out in our stores only, so we can really put a great deal of attention on the last mile of it,” he added. He continued, saying that Apple will "be offering demos in the stores, and it will be a very different process than the normal grab-and-go kind of process.”