Asda has announced that it will remove 'best before' dates from almost 250 fresh fruit and vegetable products to help customers cut waste and save money.
The supermarket will leave the dates off produce including citrus fruits, potatoes, cauliflowers and carrots across all its UK stores from September 1. The dates will be replaced by a new code which will be used by store staff to ensure quality and freshness, the retailer said.
Asda is also providing guidance online and on packaging to help customers store and prepare fresh food as well as tips on how to reduce waste. It follows the Waste & Resources Action Programme (Wrap) saying that 'best before' dates on fruit and vegetables are unnecessary and contribute to climate change.
