Fox has put on a mini-clinic in how to advertise a TV show. The example being used today is the upcoming reimagining/requel Baywatch, which is set to make its debut as a midseason entry (which feels less than ideal for a beach-set drama). Is there a better way for the network to market this series than with swimsuits and slo-mo, the two elements that made the original series' intro so classic? I doubt it.
Case in point, we finally have a decent look at several of Baywatch's new characters in (heavily slowed) action, with everyone donning the signature red suits. And sure, the marketing team could have tacked on another minute of footage focusing on plotlines, side characters, and other elements, but it all comes back to those two key ingredients. Hit play below and indulge in the sweaty nostalgia.
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