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Kristina Terech

RARE PHOTOS: Best buy is giving its customer assistance an ai boost but with a human touch | Rare Historical Photos

Best Buy Google Cloud Google Accenture
An image of a Best Buy store, with the Best Buy logo prominently featured.

Best Buy is taking the plunge and incorporating AI-powered shopping tools for its customers, announcing at Google Cloud Next 24 that it’s partnered with Google Cloud and Accenture to bring users AI-powered customer assistance. The retailer claims that this move will enable it to give customers “even more personalized, best-in-class tech support experiences.”

Customers can expect a self-service support option when they visit and shop on BestBuy.com, when using Best Buy’s app, or when they call Best Buy’s customer support line (presumably through a conventional automated selection system). When customers make use of one of these, they’ll be able to interact with Best Buy’s new AI-powered virtual assistant, which it expects to debut in late summer 2024. 

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