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Business

Jacob Shteyman

EXPLAINED: Boozers reach for cheap hooch as sales lag at endeavour | Rare Historical Photos

Endeavour Endeavour Group BWS Dan Murphy Bruce Mathieson

The 'Matildas effect' boosted beer sales during the World Cup in hotels owned by Endeavour Group. (Jono Searle/AAP PHOTOS)

Alcohol sales at liquor retailer Endeavour Group rose below expectations as shoppers switch to cheaper drinks amid rising cost-of-living pressure.

The company, which owns BWS, Dan Murphy's and licensed venues across Australia, posted a 2.1 per cent lift in sales revenue from June 26 to October 1 compared to the same period last year.

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