BDSA, a market research firm focused on the cannabis sector, predicts that the impact of the 4/20 holidays will be greater than in the past two years. In 2020, 4/20 fell on a Monday and Tuesday in 2021 - the two days of the week with the lowest daily sales according to past BDSA retail sales tracking data.
This year, BDSA predicts that cannabis sales on April 20 in mature markets will total 50% higher than the average daily sales for April.
