My5, Channel 5's free streaming service, is about to get a big boost and a new name. The service, which is owned by Paramount, is going to be merged with the online Pluto TV service next year in what Paramount says is a "sizeable" technology investment.
Paramount bought Channel 5 a decade ago, and My5 – which launched in 2008 – has been a slow burning success, increasing its UK TV market share every year for the last four years. The new streaming service will hope to accelerate that by offering a mix of exclusive and archived content from Channel 5 as well as on-demand channels and shows from Pluto.
