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Fortune
Fortune
Fortune Editors

YOU WONT BELIEVE: Chrysler s private depression - You Need To See This

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Editor's note: This article was originally published in the March 1st, 1958 edition of Fortune. It was logical to assume that Chrysler would be down with the rest of the auto industry. But after its fine showing last year, who would have expected the company to experience the worst quarter in its history?
virgil-exner-designchief3Chrysler's forward look is the work of Virgil Exner, vice president in charge of design.have General MotorsColbert changes the style cycleat McKinseySales upChrysler's CEO L.L. (Tex) Colbert, has spearheaded the company's attempt to win back its old position.It has to be newDriving down the costsChief cost cutter at Chrysler is Rinehart Bright, group vice president.G.M. Is engineering worth "a bit more"The Plymouth dilemmaIt looked good on paperIndian rope trickbrian-nichols-vpsales3Byron J. Nichols, made group vice president in charge of all Chrysler sales in April, is confronted with Chrysler's biggest problem--how to modernize an antiqued distribution system.Dividends slashed~~ The long, long wait
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