Happitat, a project by Axtra Happitat Co Ltd, a subsidiary of CP Axtra, has launched one of Southeast Asia's largest and highest-resolution indoor digital displays, spanning 385m² with an ultra-fine P1.8 pixel pitch, and opens its doors on Aug 21.
More than a spectacular LED screen, the space is conceived as a Magical Canvas, a dynamic stage where imagination is brought to life through immersive storytelling, seamlessly combining digital technology, interactive content and audience participation to transform screen-based viewing into an experience where visitors become part of the story.
The platform will also serve as a creative stage for world-class artists, creators and leading brands to develop original immersive experiences throughout the year, beginning with "The Butterfly Trail", a mixed reality experience by Pixel Artworks making its Thailand and Southeast Asia debut, followed by "Forest Of Time", an interactive immersive experience by BoraBora Studios, transports visitors into a forgotten forest where every visitor plays a part in awakening the forest, helping restore lost ecosystems and bringing endangered and extinct wildlife back to life.
These experiences mark the start of a year-round line-up of immersive content created in collaboration with leading creative partners from Thailand and around the world.
The Butterfly Trail is reimagined for Thailand and blurs the lines between the physical and digital worlds. Visitors step into Professor Pelegrin’s magical glasshouse and embark on an interactive quest to discover and release rare butterflies using only their smartphones. By launching magical nectar at chrysalises through an AR-enabled experience, visitors trigger real-time animations and interact seamlessly with a living digital world.
For its Thailand debut, Pixel Artworks has further localised the experience by incorporating native Thai butterfly species that can be found within Happitat, creating a unique journey where nature, imagination and technology come together in perfect harmony.
Beyond The Butterfly Trail, Forest Of Time is a large-scale, multi-user immersive experience. The experience invites visitors to journey into a forgotten forest and restore a dormant ecosystem through their smartphones by creating a unique digital essence and collaborating to awaken the Ancient Guardians, an endangered and extinct wildlife species from Southeast Asia and around the world.
Hidden as fragments of light, each animal is gradually revealed as visitors unlock them before becoming part of the Forest Codex, a shared digital archive discovered and built by every visitor. Blending immersive storytelling, real-time technology and collaborative play, Forest Of Time transforms a dormant forest into a vibrant living world while inspiring curiosity, meaningful connection and a deeper appreciation for the importance of environmental conservation.
At the heart of Happitat’s immersive experience is the Grand Stairs, a purpose-built creative platform designed to pioneer a new generation of digital experiences. By introducing a Phygital Layer that seamlessly connects the physical and digital worlds, the Grand Stairs transform passive viewing into active participation, enabling visitors to step beyond the screen and become part of the story.
Behind the experience is a cutting-edge visual system that combines real-time rendering technology with an ultra-high-resolution P1.8 LED display, delivering immersive experiences that respond seamlessly to audience interaction.
