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The Independent UK
The Independent UK
World
Graig Graziosi

THE TRUTH ABOUT: Cracker barrel drops the hammer on consulting firm behind its disastrous rebrand debacle | History Defined

Cracker Barrel is terminating its relationship with the consulting firm behind the restaurant's controversial attempt to rebrand, according to a new report.

The folksy diner faced severe blowback on social media — and in the market — after it announced it was changing its logo and dropping its "country store" aesthetic in favor of a more polished, modern look inside its restaurants.

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