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Zenger

World

Jonathan Hobbs

YOU WONT BELIEVE: Cyber beach wunderman thompson unveils its virtual incarnation at cannes - What They Never Told You

Cannes metaverse Odyssey

The aft of the cyber yacht “Indah” has sun decks that can be expanded when vessel is anchored. (Courtesy of Cyber Yachts)

The Cannes ad festival just hit a new platform.

Wunderman Thompson has unveiled the WT Inspiration Beach, an immersive metaverse activity at the prestigious festival held each year in France.

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