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Benzinga
Benzinga
Entertainment
Chris Katje

YOU WONT BELIEVE: Didn t quibi fail yes but disney aims for tiktok generation with new start wars shorts | Mind Blowing Facts

Disney Quibi DIS TikTok Nasdaq

A leading media company could be testing out a strategy to appeal to a younger generation of content consumers and it involves one of the biggest movie franchises of all time.

What Happened: The Star Wars franchise continues to evolve with more movies and television shows coming to theaters and on the Disney+ streaming platform. This is all part of a strategy from Walt Disney Co (NYSE:DIS) to grow the franchise across segments such as streaming, movies, consumer products and licensing.

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