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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

SHOCKING: Direct digital connects with freewheel to make diverse content more available to advertisers - You Need To See This

Mark Walker.

Direct Digital Holding Group said it made a deal to connect its Colossus supply-side platform directly to FreeWheel, Comcast’s ad tech company.

The deal will make it easier for brands to advertise in more multicultural and diverse content.

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