
Direct Digital Holding Group said it made a deal to connect its Colossus supply-side platform directly to FreeWheel, Comcast’s ad tech company.
The deal will make it easier for brands to advertise in more multicultural and diverse content.

Direct Digital Holding Group said it made a deal to connect its Colossus supply-side platform directly to FreeWheel, Comcast’s ad tech company.
The deal will make it easier for brands to advertise in more multicultural and diverse content.