Disney+ subscribers will start seeing ads on the popular streaming service in December. That is, unless they opt to pay more.
Walt Disney Co. on Wednesday said it would launch tiered versions of the service on Dec. 8. Current subscribers who continue to pay $8 a month for the “basic” tier will get commercials. Meanwhile, subscribers who don’t want ads can upgrade to the “premium” tier, which will be $11 a month, an increase of $3 to the monthly fee.
The pricing change comes as Disney+ continues to grow at a steady clip but is also losing money.
