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The Economic Times
The Economic Times

THE TRUTH ABOUT: Empty seats at world cup match renews concerns over ticket prices - The Untold Story

​FIFA reported an attendance ​of 44,985 for Thursday's World Cup match ​between South Korea and the Czech Republic in Guadalajara, but swathes of empty seats around the stadium renewed concerns over ticket pricing ‌and demand ⁠for the ⁠expanded tournament.

While more than 80,000 squeezed into the Azteca stadium to ​watch the opener between co-hosts Mexico and South Africa, the optics ​of unoccupied rows at the 46,000-seat stadium in Guadalajara, a city with a deep-rooted football culture, have intensified criticism ​of FIFA's commercial strategy for the ⁠first 48-team ‌World Cup.

Some fans at the stadium blamed ​the high ​ticket prices for the rows of empty ⁠seats and criticised FIFA for their pricing model.

Reuters ​has contacted FIFA for comment.

FIFA President Gianni ​Infantino on Wednesday defended FIFA's ticket pricing following criticism from supporters who argued the cost of attending matches had become prohibitive. He said ticket prices were on a par with other major sporting events.

FIFA has sold ‌more than 6 million tickets for the tournament and previously highlighted strong interest from across the ​Americas, with ​Infantino saying demand ⁠had exceeded expectations by "a factor of 10 or more".

However, groups such as Football Supporters Europe (FSE) had warned that "extortionate" pricing would ​exclude ordinary fans. According to FSE, ticket prices for this tournament have jumped fivefold compared to the 2022 World Cup in Qatar.

South Korea beat the Czechs 2-1 in the Group A match.

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