Shoppers have taken to social media to praise a money-saving scheme that can help people save on essentials as the cost of living soars.
Writing on Facebook, one Iceland shopper said that she had come across a label on her milk directing her to an NHS website.
In her caption alongside a picture of her milk she wrote: "I saw this on the side of the milk we brought from Iceland. I thought it might help someone out considering a lot of people are struggling at the moment."
