Since Romeo Beckham first announced the newest addition of the Beckham family on Instagram, interest in cockapoos has skyrocketed.
Simba the puppy appeared to already have a hugely influential impact on fans, as the UK's largest pet rehoming marketplace, Pets4Homes, saw 16 times more people looking at cockapoo adverts the next day online.
This spike comes at an ideal time for the breed, as cockapoos have fallen from the second most in-demand dog in 2020 to the 19th in 2022.