The Conservatives’ failure to win over young voters poses an “existential” challenge to the party, Rishi Sunak has been warned, as new polling found nearly two-thirds of millennials said it deserves to lose the next election.
Research from the centre-right thinktank Onward found that millennials – which it defined as those aged 25 to 40 – think the Tories are dishonest, incompetent and out of touch. Yet despite this, it said there was hope younger voters could be attracted back to the party.
