The age of streaming the opportunity for different viewing habits for many. Entire seasons could be “binged” whenever you had the time to spare and didn’t mind being tethered to the couch for eight or more episodes. It seemed that the days of channel surfing to find something to watch was replaced by scrolling through various listings of movies and TV shows. It also meant that it was hard to just catch a few minutes of TV as it required a greater commitment.
The arrival of FAST — free, ad-supported television — which is essentially a mix between the worlds of cable TV and subscription-based streaming — has slowly become a billion-dollar industry that offers yet another way to consume TV.
