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The Guardian - UK

Politics

Sarah Marsh Consumer affairs correspondent

FORGOTTEN HISTORY: Fertility patients in uk targeted by concerning ivf adverts on social media | History Defined

United Kingdom Instagram ASA

Woman holding a pregnancy test in both hands — Promotions such as ‘no baby, no fee’ are becoming commonplace on Instagram. Photograph: Aleksandr Davydov/Alamy

Vulnerable fertility patients are being targeted by adverts on social media that experts warn could be breaching rules by guaranteeing couples a baby or making other misleading claims.

Screenshot of an advert from Unica Clinic on Instagram — Unica Clinic has locations in Prague and Brno but advertises to social media users in the UK. Photograph: social media ad

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