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Evening Standard

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Mark Banham

FOUND: Fever tree enters japanese market with asahi partnership | Mind Blowing Facts

Asahi Japan Fevertree

Fever Tree supplies premium mixers and soft drinks
(Picture: Fever Tree)

Premium mixer brand Fever-Tree has signed a partnership with Asahi Breweries in Japan as it looks to move further into international markets.

Founded in 1889 in Osaka as the Osaka Breweries, Asahi Breweries and Fever-Tree said it was “the ideal partner to accelerate the next stage” of its growth in the region, capitalising on rising consumer demand for premium adult soft drinks in the Japanese market.

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