Small businesses have a huge economic impact in the United States. Today, they account for 99.9% of all companies, according to the U.S. Chamber of Commerce. As such, they’re major contributors to the economy. However, it’s not always easy to be a smaller player. When you’re the head of a small business, you’re constantly consumed by the need to steward your finances. One way to trim unnecessary spending for the long haul is to adopt more energy-efficient operating measures.
Lowering your energy costs doesn’t just promise a fixed benefit either. Becoming more sustainable can improve your company’s cash flow in a variety of ways. Take consumer appeal, for instance. A recent McKinsey & Co. study found that ESG-focused products outperformed less sustainable counterparts’ by 1.7%. That’s not an inconsequential number by any means and shows consumers are motivated to patronize green-leaning businesses.
