Fluent (NASDAQ:FLNT) reported a sharp shift in its business mix in the first quarter of 2026, with management pointing to continued rapid growth in Commerce Media Solutions as the company’s central growth driver, even as total revenue declined following the divestiture of its Call Solutions business.
Chief Executive Officer Don Patrick said the quarter provided “proof” that Fluent’s strategy is gaining traction, as the company continues to invest in what it views as a high-growth, high-margin commerce media market. Commerce Media Solutions revenue rose 104% year over year to $25.9 million and represented 58% of total consolidated revenue, compared with 23% in the first quarter of 2025.
