Ford has confirmed a new midsize pickup coming next year, and it has nothing to do with the Fathom. CEO Jim Farley revealed the truck during the company's third-quarter earnings call, aiming it squarely at buyers outside the United States.
The move targets markets where Chinese automakers have been undercutting established brands with cheap, often electrified pickups. Farley wants Ford's new model to do for international buyers what the Maverick already did at home: pull in customers who would otherwise shop elsewhere.
