Naming a car might sound like the most fun part of the job. Come up with something catchy, run it by a few people, and slap it on the back of the car, right? Not quite.
At Ford, picking a name for a new model involves dozens of executives, thousands of consumers, and enough legal paperwork to make you wonder if the whole thing is worth it. Just ask Scott Hauman, Ford's global head of nomenclature.
