In 2010, Peter Wainman suffered severe allergic reactions to synthetic chemicals in everyday household products while living in Thailand. The experience left him with intense skin inflammation and breathing difficulties. He also lives with celiac disease, an immune condition that has become far more common in recent decades, with rates estimated to have increased 15x since the 1990s. Rather than treating these issues in isolation, Mr Wainman came to see them as connected to a larger pattern: rising rates of allergies, asthma, chemical sensitivities and immune-related conditions linked to cumulative exposure to synthetic chemicals in modern daily life.
Instead of accepting the status quo, the MIT-trained engineer and published scientific researcher decided to invent something better.
