The Federal Trade Commission (FTC) is demanding some of the US’s biggest airlines, ride-share companies and retailers divulge how they are using algorithms and loyalty programs to target customers and drivers with different prices and wages.
Nine companies – Delta, United, JetBlue, Lyft, Uber, DoorDash, Instacart, Target and Walmart – were named in the inquiry, which comes after investigations and lawsuits alleging consumers are charged different prices based on their buying histories and drivers paid different fares based on their personal histories.
