Godrej Consumer Products is looking beyond its established home and personal care brands, entering newer categories such as stain removers, liquid dishwash and premium hair colour even as rising commodity prices put pressure on its existing businesses.
The company has introduced Godrej Zap in the stain-remover segment and Godrej Rizz in liquid dishwash, with the latter being rolled out in select markets across western and southern India. It has also entered the premium hair-colour market with Hair Lab, a shampoo-based product featuring a patented no-mix formulation.
