Last month, I was invited to New York to experience the Haunted Fanta Factory Live Experience – an immersive installation for the brand's Halloween campaign. As a dedicated horror fan, I was sceptical about a megalithic brand taking on some of the genre's most beloved icons, but thankfully, what I witnessed exceeded expectations.
When I first heard Fanta was on a mission to become the Halloween equivalent of what Coca-Cola is to Christmas, I dismissed it as a fantastical pipedream. I'm pleased to say Fanta's larger than life 2025 Halloween campaign proved me wrong, earning it a rightful place amongst some of the most iconic brands today – here's how they did it.
