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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

SHOCKING: Groupm sees u s tv ad revenues falling 2 4 in 2023 - You Need To See This

A stack of money

Giant media buyer GroupM forecasts TV ad revenue will drop 2.4% to $67.7 billion in 2023 amid a questionable economy and industry issues including the strike by the Writers Guild of America.

GroupM’s figure incorporates traditional linear television as well as what the agency dubs connected TV, which includes all digital ad supported revenue from networks, smart TV providers and pure-play apps, excluding YouTube.

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