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RideApart
RideApart
Sport
Jonathon Klein

EXPLAINED: Harley davidson isnt going to save livewire says ceo | Rare Historical Photos

Harley-Davidson's new CEO, Artie Starrs, recently spoke about the future of the brand's all-electric offshoot, LiveWire, during the brand's Q3 investor call, and it was one that was straight to the point: Harley will not save LiveWire from bankruptcy, a rumored outcome of its internal restructuring plan.

A rare moment of straightforward, non-executive wishy-washy speak, as RideApart's managing editor Janaki Jitchotvisut put it.

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