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Barchart
Barchart
Noah Weidner

INSANE: Here s how badly robinhood markets wants your retirement savings | Rare Historical Photos

Robinhood HOOD Robinhood Markets IRA Gold Match

Robinhood Markets (HOOD) attempted to translate its success from the pandemic stock trading fervor into a long-term, sustainable business when it launched Robinhood Retirement in Q4 2022. Now, the discount broker-dealer is turning up the heat on its efforts to pull the retirement savings of a new generation in a unique way — by paying them to save.

The company’s long-awaited Robinhood Retirement product, which allows the broker’s customers to open a qualified account for the first time, recently launched with an offering called IRA Match. IRA Match promises to match 1% of any contributions made to a user’s Individual Retirement Account (IRA) or Roth IRA. 

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