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The Independent UK
The Independent UK
Business
J.R. Duren

YOU WONT BELIEVE: How cracker barrel weathered a pr disaster and bounced back - You Need To See This

Eighteen months ago, country-themed restaurant Cracker Barrel found itself in the crosshairs of a public relations disaster.

The restaurant announced a new logo on August 19, 2025, axing its longtime image of “Uncle Herschel” - an old-timer in overalls - for the company name in a sleek, new font.

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