While dramas about male same-sex romance (known as “boys’ love”, or BL) have been popular in Asia since 2010, “girls’ love” (GL) dramas are only now seeing a meteoric rise in popularity – and they are coming out of Thailand.
On January 23 2025, Thailand became the first country in south-east Asia to legalise same-sex marriage. Although the country is often imagined as a “gay paradise”, Thai society remains largely conservative and homophobia is still commonplace. Against this social backdrop, the rise of LGBTQ+ storytelling is intriguing – perhaps revealing the emergence of more tolerant and progressive attitudes.
In Thailand, these BL and GL dramas are known as series “Y”, an industry estimated to be worth 3 billion baht (approximately £72 million) in 2024. Thailand’s GL dramas now reshaping sapphic storytelling and bringing it to the mainstream.
