
For creatives, the iPhone is a bit of a paradox. The device that houses so many essential tools (high-quality camera, communication apps, portfolio access) is also the primary source of distraction from the work those tools support.
You open your iPhone to check a client message and emerge 40 minutes later from an Instagram rabbit hole. You go to jot down an idea and end up scrolling X. You pick up your device to adjust the camera settings and get pulled into an endless email thread.