For years television ads told us 'Mum's gone to Iceland' encouraging us to shop at the store best known for its wide range of frozen foods. But while the advert implied you could get a weekly shop at the store is it true?
Over recent years the supermarket has excelled in party foods, linked up with Slimming World to offer an exclusive range of ready meals and stocked a good selection of Greggs bake at home products. Last week it announced it is offering over 60s a 10 per cent discount in their weekly shop.
But what about things other than frozen foods? Can shoppers really get all they need from Iceland?
