Iceland and The Food Warehouse are the first supermarket chain to make changes to shoppers experience based on age.
The frozen food chain is bringing in a discount for some of its customers. Anyone over the age of 60 will be offered a 10% discount, but only on Tuesdays, as a way to help combat rising inflation costs.
Every Tuesday from May 24, anyone aged 60 or over will be able to claim the offer in-store at branches of Iceland and The Food Warehouse by showing a proof of age. There is no minimum spend and the discount applies across all products and ranges.
