I'll admit it: Initially, I was a bit dismayed when I received a Dec. 1 press release from Pepsi that used both "dirty soda" and the term "Pilk" in the subject line. It encouraged customers to give the "naughty new twist" on holiday cookies and milk a chance.
"For those new to Pilk, it is the delicious and must-have drink that combines the crispness of Pepsi with the subtly sweet and creamy taste of milk, traditionally topped with creamer," the release read. "And it pairs perfectly with cookies. Known in pop culture as a 'dirty soda,' this trending combination has grown over several decades and has recently gained viral fame on TikTok."
