Salford-based online fashion brand In The Style, which is promoted by the likes of Stacey Solomon, has agreed to sell itself for £1.2m in a bid to avoid administration.
The company, which was founded by now-millionaire Adam Frisby in his bedroom in 2013, is to be bought by private equity firm Baaj Capital LLP.
In The Style had been worth £105m when it floated on the London Stock Exchange's secondary AIM market in March 2021. However its value has been slashed by 95% since then.
