Few stocks, let alone retail names, have enjoyed a run quite like Abercrombie & Fitch Co. (NYSE: ANF) over the past few months. Since the back end of May, shares have more than doubled, powering up to their highest level since January 2025 and all but erasing the brutal 60% sell-off that did so much damage last year. It has been an impressive recovery, and the momentum shows little sign of letting up.
The latest fuel came from two sources in quick succession: a record set of quarterly results last week, then a fresh analyst upgrade this week that reckons the good times are far from over. Together, they are the clearest signal yet that this lifestyle retailer may have further to climb.
The question for investors, then, is not whether Abercrombie has turned a corner; it plainly has, but whether the shares can keep up their blistering pace. After a rally of this magnitude, is the hot streak only just getting started, or has the easy money already been made?
A Standout Quarter
Last week's report left no doubt about the business's strength right now. Along with a solid beat on the headline numbers, sales rose across the board, and management was confident enough to raise its guidance for the rest of the year.
What stood out was that the company's namesake Abercrombie brand grew 8% year over year, helping re-establish momentum that had recently slowed. Alongside it, the company's younger-skewing Hollister saw good progress with acquiring new customers, helped by a deal with Target Corporation (NYSE: TGT) that puts its clothes in more than 1,500 Target stores.
Management also announced a fresh share repurchase program, one of the cleanest signals it can make that it believes its own shares are undervalued. Overall, it was a solid report, and from that viewpoint at least, the subsequent 35% jump in shares wasn't all that surprising.
An Upgrade That Fanned the Flames
A big vote of confidence from Wall Street quickly followed the strong quarter. On Monday, Argus lifted its rating on the stock to Buy, arguing that upside momentum from both brands has room to run. It also set a new $162 price target for Abercrombie shares, indicating potential upside of around 13% from recent prices.
The analyst behind the call, Argus's Christine Dooley, made a clear case for why the momentum can last. In her view, sales have decisively turned for the company after management worked to put both brands on a more sustainable footing. As she put it, Hollister was already performing well, and now the flagship Abercrombie brand has staged a revival of its own, giving the retailer two engines of growth rather than one.
What the Doubters Are Saying
However, not everyone is convinced the good times will continue. After the stock jumped following last week's results, Citi took the opposite path and turned cautious, downgrading its rating on Abercrombie from Buy to Neutral. Analyst Paul Lejuez acknowledged there was plenty to like in the report, but that after such a sharp move, the stock's risk/reward profile was no longer attractive.
There was also a catch buried in the headline numbers—a substantial chunk of the quarter's profit came from a one-off tariff refund, a windfall that flattered the results and will not repeat indefinitely. Strip out that temporary boost, and while the business is still performing well, its actual profitability is more modest than the reported figures suggest, something investors chasing the stock would do well to remember.
Abercrombie's valuation is also starting to look less like a bargain. This time last year, the stock traded at 7x earnings; today, that same multiple is above 12. That kind of re-rating leaves far less margin for error in future results, and puts additional pressure on the company to keep delivering.
Plenty of Momentum, But Beware Some Profit-Taking
So where does that leave investors today? The bull case remains a powerful one—Abercrombie is undoubtedly a well-run business with some real momentum behind it. Set against that are two main bearish caveats: the flattering effect of a $100 million one-off tariff refund and a share price that's already come an awfully long way in a short space of time.
For now, it looks like shares are trying to consolidate at the upper end of last week's jump, near the $150 mark, and it would be no surprise to see some profit-taking set in over the coming sessions. That might in fact be the best-case scenario for those of us on the sidelines, as it would take the steam out of the recent run and hand investors a chance to buy into a stock that clearly has a lot of momentum behind it.
The article "Is Abercrombie & Fitch's Hot Streak Just Getting Started?" first appeared on MarketBeat.
