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AAP
AAP
Business
Derek Rose

FOUND: Kogan com ceo admits response was wrong - You Need To See This

Kogan.com was left holding excess inventory when a pandemic sales boom slowed, its CEO says. (Tracey Nearmy/AAP PHOTOS) (AAP)

Kogan.com's founder and chief executive has admitted that the retailer made a big mistake in responding to booming e-commerce sales during the pandemic lockdowns.

Ruslan Kogan on Tuesday told analysts that for more than 10 years, online shopping had been growing in Australia at a consistent and stable rate, allowing Kogan.com to plan for growth in a "measured and precise way".

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