Taking place at the end of last month, Vivatech 2024 was the only place to be for tech lovers worldwide. The conference saw manufacturers and startups flee to Paris to display the latest gadgets and gizmos, and we were lucky enough to be right in the middle of it.
Saying that, there was one brand that took centre stage throughout the four day event. After teasing a number of products over the last few months, L’Oréal took the opportunity to reveal five major consumer beauty tech innovations. They include a portfolio of cutting-edge skin and hair tools, including a GenAI-powered personal beauty assistant.
